FASHION. JEWELLERY. BEAUTY. LET’S MAKE IT BRILLIANT.
The collection is ready. The launch date is in the diary. Now let’s create the campaign people remember.
Eve Editorial is a Brisbane fashion and commercial photography studio creating story-led campaigns for fashion, jewellery, accessory, beauty and lifestyle brands. Think big ideas, thoughtful strategy, beautiful photography and video, with all the right people around us to make it happen.
The moodboard is singing. The location feels like it was made for your brand. Your dream models step onto set and suddenly the collection you have been staring at for months feels completely new again.
The styling is on point. The light is glorious. The whole team understands the vision and nobody is standing around wondering what is supposed to happen next.
You get to watch your collection come to life while I keep one eye on every beautiful little detail and the other on what your campaign needs once shoot day is over.
That is the kind of fashion production I love. Creative, collaborative, brilliantly organised and genuinely exciting to be part of.
Of course your imagery needs to look incredible. That part is non-negotiable. But it also needs to launch the collection, show off the details, connect with the right customer and give your marketing team plenty to work with.
Before we shoot, we think about where the campaign is going to live. Hero images with room for copy. Vertical moments for social. Website banners. Individual looks. Product details. Movement. Video. All those gorgeous in-between frames that keep the story feeling fresh long after launch day.
Because there is nothing fun about opening a gallery of beautiful photographs and realising the website banner, final look or must-have detail never made it onto the shot list.
Already have an agency, moodboard, models and location locked in? Amazing. I can step into your team, work collaboratively and lead the photography and on-set art direction.
Have a new collection, a launch date and approximately seventeen tabs open while you try to work out how to pull it all together? Also very welcome.
Eve Editorial can help shape the idea, find the right people and take the production heavy lifting off your plate. Depending on what you need, we can take care of:
You can bring the whole team or let us build the right one around your campaign. When we manage production, a production fee covers all the planning, sourcing, wrangling and problem-solving happening behind the scenes.
Fashion shoots move quickly. The garment needs to sit just so. The jewellery needs to find the light. The product has to stay visible. The model needs direction, the team needs answers and somehow we still need to keep one eye on the time.
That is where having a photographer who also thinks like a creative director makes all the difference.
I am there directing the model, refining the frame, watching the styling and making sure we are capturing the campaign as a whole, not just collecting pretty photographs one by one.
I have spent more than 20 years photographing people, fashion and brands, and was named Photographer of the Year 2025 by Women in Fashion. So yes, we are going to have a genuinely great day on set. We are also going to know exactly what we are there to create.
If video is part of the plan, my videographer joins the same production and works from the same creative direction. One idea, one team and a campaign that feels beautifully connected from stills to motion.
The big idea, the beautiful world and the hero imagery that make a new collection feel impossible to ignore.
Polished hero imagery and all the delicious little details for jewellery, hats, eyewear and accessory labels.
Editorial portraits, luminous skin, texture, application and model-led product imagery with a beautifully refined finish.
Polished but believable imagery that lets customers picture your product in their world.
Clear, considered on-model imagery that still feels completely like your brand.
One concept, one production and a cohesive collection of stills and motion ready to roll out.
01. We talk
Tell me about the collection, the customer, the launch and everything you are hoping these images will do for the brand.
02. We shape it
We turn the ideas into a clear visual direction, work out what is already covered and build the right plan and team around the gaps.
03. We shoot
This is the fun part. I lead the photography and art direction while the team brings the whole visual world to life.
04. You launch
Your campaign is professionally edited, retouched and delivered to the agreed specifications, ready to meet the world.
No two collections, campaigns or creative teams need exactly the same thing, so every Eve Editorial commercial project is quoted individually.
Your proposal is built around the idea, the level of support you need, the team, location, photography and video deliverables, post-production and how the finished work will be used. Everything is mapped out before production begins, so there are no mysteries about what we are creating together.
Website, organic social media and standard digital brand use are included within the agreed package. Paid advertising, in-store displays, billboards and other extended commercial applications may require additional usage licensing.
Eve Editorial is based in Brisbane and creates fashion, jewellery, beauty and commercial campaigns across the Gold Coast, South East Queensland and Northern NSW, with productions available Australia-wide.
Bring me the meticulous brief, the half-formed idea or the collection you cannot wait to show off. We will take it from there and create a campaign that feels completely, unmistakably yours.
Are you a model and need a new folio? This one is for you. Whether you are just starting out and you need digis or you want to create a portfolio concept, we can help you design and shoot it.